Dangote storms market with 3x cement brand


Dangote Cement Plc on Tuesday launched the ‘Dangote 3X Cement’ brand into the market.

At the unveiling of the brand, which comes in a 50 kilogramme bag of 42.5R grade, Group Managing Director, Dangote Cement Plc, Devakumar V.G. Edwin, said the product is the first of its kind in the country and Africa.

The product, he said, has strength, extra yield and extra life, with good finish. He said the extra strength and rapid drying property of the product makes it the first choice for builders and contractors.

Presenting the cement bag dubbed: “The Big Boss,” Group Chief Marketing Officer, Oare Ojeikere, said the cement was coming amid expectations from the Mortgage Refinance Company where developers can access fund on a single digit interest rate.

This, he said was an improvement on the prevailing practise where banks give funds at double interest rate, which has stifled construction and home ownership, but also widened the housing gap to over 17 million units. He said the new product is timely as it will attract new users because of the need to check building collapse.

Honorary Adviser to President, Dangote Group, Joseph Makoju, said the product came from long years of painstaking research and development. He said a bag of the new 42.5R variety is equivalent to one and half bag of the regular bag and advised the public to patronise the new brand for better results.

Executive Director, Stakeholder Management and Corporate Communications, Ahmed Mansur, an engineer, said the product is set to meet the needs of its customers. He said: “Every product we produce is to specification. The 3X brand is a market leader as we put in a lot of innovation to not only meet current demands, but also future needs.”

Director-General, Standards Organisation of Nigeria (SON), Dr. Joseph Odumodu, said the Dangote 3X brand met the standard specification for 42.5R cement.

The SON DG, who was represented by an engineer in the civil/building department, Onipade Adeoye, congratulated Dangote Cement for the extensive research and development behind the new product and encouraged others to do same.

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