Minister appoints Sunny Ade ‘Change Begins With Me’ ambassador


The Minister of Information and Culture, Alhaji Lai Mohammed, has appointed King Sunny Ade as an Ambassador of the National Re-Orientation Programme “Change Begins With Me.”

Speaking in Abuja on Monday when he received the music maestro on a
courtesy visit to his office, the Minister described King Sunny Ade as
an icon and a trail blazer, who has reigned in the music industry for
over 50 years without blemish.

Announcing the appointment, he said “we are looking for people like
you (King Sunny Ade) that the younger ones can look up to. It’s not
just that you have been around for fifty years but you have been
around for fifty years without any single stain on your part and that
is very hard.

“Most people like you would have had one issue or the other that today
their integrity would be at stake. Your integrity is as strong if not
stronger than when you started. So it would be a pleasure if you can
accept to be our Ambassador of the “Change Begins With Me”.

“I want the younger ones to look at you and see that you can actually
get to the top without cutting corners. That is exactly what you have
done. You have never cut corners and you have gotten to the top.”

Mohammed said after performing music for fifty years, the
energy, dexterity and the passion exuded by King Sunny Ade have
remained amazing and a source of inspiration for the younger artists.

He hailed King Sunny Ade for promoting the juju music genre to an
enviable height with an originality that makes imitating his music an
exercise in futility.

The Minister said this administration is paying more attention to the
development of the entertainment industry because of its vast
potential in generating employment and creating wealth.

He, however, said having studied the industry, he has come to the
conclusion that there is a systemic weakness in the industry,
especially the inability of government to adequately protect the
intellectual property of the nation’s artists, an issue he said his
Ministry is now tackling with stakeholders.

Mohammed said he had set up a Ministerial Task Force on the
Creative Economy as a deliberate strategy to explore ways of turning
the creative industry into a viable avenue for investment by the
private sector.

While accepting the offer to serve as an Ambassador of the “Change
Begins With Me” Campaign, King Sunny Ade pledged to partner with the
Federal Ministry of Information and Culture to move the nation

“You don’t need to say much. This is what I love to do and it has been
in me. We are ready to do that officially throughout the whole world,”
he said.

King Sunny Ade thanked the Minister for the uncommon passion he has
shown to the entertainment industry, especially in organising the
artists to achieve their potentials and contribute to nation-building.

He also thanked the Minister for attending his 70th birthday
celebration, which was held recently.

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