MultiChoice, which recently announced that SuperSport on its DStv platform has secured screening rights to all the matches of the World Cup, is confident of screening the matches in excellent sound and picture quality.

Speaking in Lagos recently, Martin Mabutho, General Manager, Marketing, said the company is committed to continually deliver thrilling content in the best picture and sound quality available.

He assured subscribers that all the World Cup matches will be screened live on its DStv and GOtv platforms, and will also be available on the SuperSport HD channels.

Mabutho allayed concerns that subscribers will experience signal interruption during the World Cup, stating instances in the past when the signal remained intact during the games.

“We are the pioneer digital pay television operator in Nigeria and have been in business for over 20 years. In those years, we have screened up to five World Cups during the rainy season in excellent picture and sound quality.

“The World Cup falls within the rainy season and although rain fades do happen if there is torrential downpour accompanied by high winds, we have never encountered unaccountable signal loss during these times. I don’t expect this World Cup to be any different,” he said.

Managing Director of the company, John Ugbe, explained how to maximise transmission strength and reduce the chances of losing signal on a continuous basis. “It is worth mentioning that transmission works better when the signal strength programmed on the decoder from the satellite dish is at full functional capacity.

“It is important to have a DStv technician check on that every few months. It is a simple matter of an authorised technician checking the settings on the decoder, and also the positioning of the satellite dish to check that all is intact,” Ugbe advised.

“Some of the matches will be aired when you are in the office, or in traffic going to or from work. In these situations, our DStv mobile packages are always handy to ensure no action is missed during the World Cup.

“Walka 7 allows you to watch in traffic and no additional subscription is required for active premium subscribers. We also have other pocket-sized devices like the iDrifta, which works with smartphones (android and iOs) and tablets.

“The Explora, with its two terabytes memory, gives viewers the opportunity to record all the games on the decoder and keep them for good. You can also access all the games that have been stacked through the Catch Up feature on the Explora decoder. Furthermore, Supersport will repeat some of the matches to ensure that as many subscribers as possible catch them all,” he explained.

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Here are 10 things that may be going wrong that you aren’t aware of — things that will cause your business to unravel.

Unmotivated sales department
How many hours are your sales reps putting in? How many cold calls are they making every day? Do you really know? Business owners sometimes assume sales reps have the same intensity and work ethic they do. Not always true. This is why it is vital to set clear expectations and monitor activity.

Unarmed sales department
Even when sales reps share your intensity and work ethic, they will still fail unless you give them the critical tools: high-quality products and services, training and mentoring, effective collateral, customer service support, the ability to follow through on commitments, and a fair and motivating compensation plan.

Outdated, counterproductive online marketing
If your search engine optimization (SEO) program hasn’t been updated in the last three to six months, it could be doing more harm than good. Those pop-up subscription windows on your blog could be driving away readers instead of attracting them. Internet marketing best practices change rapidly; dumb, fat, and happy companies fail to keep up.

No Customer-Retention Strategy
Another common marketing problem is putting all the focus on customer acquisition and forgetting about customer retention. This blunder not only hurts revenues, it also causes the cost structure to crumble: Retaining a customer, in terms of sales and marketing effort, is far less expensive than acquiring a new one.

Slow Collections
Many businesses are lackadaisical in enforcing their payment terms. Not only do they allow customers an extra 60 or 90 or 120 days to pay, they also fail to assess late payment penalties, fail to take steps to ensure future orders are paid on time, and fail to raise prices to compensate for late payments. When all of these happen, cash flow takes a beating. In time, there won’t be enough cash on hand to make payroll, let alone expand.

Poor credit screening
If you are so happy to get a new customer that you fail to assess its creditworthiness, your initial intoxication will produce a horrible hangover. One way firms run into collection problems is by extending credit to customers that don’t qualify for it in the first place. Don’t set your business up for failure.

Vague vision
Does every member of your staff clearly understand your company’s vision, values, and priorities? If so, congratulations, because in most cases, every member of the staff and every department has its own interpretation — and many times, these interpretations are in direct conflict, undermining morale and results. Effective internal communication must be handled with care.

Lousy training
On-the-job training has its advantages, but it shouldn’t be the only training method and it shouldn’t happen haphazardly. Are you sure the people who are training new hires are passing along your company’s vision, values, and priorities? What are you doing for long-term employees to keep their skills up-to-date and prepare them for new challenges and roles? Firms that neglect training put the “dumb” in dumb, fat, and happy.

Risk aversion
Many businesses are so reluctant to take chances that they slam the door on opportunity when it is sitting right in front of them. They fail to recognize those times when taking risks is actually the most pragmatic course of action.

Dabbling
Failure to fully commit is one of the surest ways to fail. Companies think they’re being innovative risk-takers when they jump into social media marketing for a few months, dash off a new mission statement, or play around with a new bonus program. But the devil is in the details, the follow-through, and sustaining emphasis through tactical ups and downs. Companies that bail at the first sign of trouble are destined to sink.

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The post Hidden problems that kill business appeared first on New Mail Nigeria.