Northman Bass, a leading Brands and Business Consulting firm has announced its partnership with TINK Africa, a consumer insights company, on THREE GUYS brands social hub; an initiative that is expected to deliver significant benefits to enterprises and corporations.
The event which held at the popular La Mango Restaurant in the GRA Ikeja Lagos is aimed creating the ultimate social hub for brands in Nigeria; the far-reaching initiative is designed to enable brands collaborate and engage with consumers in a an atmosphere devoid of strain and artlessness.
Speaking on the Initiative, Marketing Director, Northman Bass, Melanie Ayoola said: “THREE GUYS brands social hub is a new initiative around this clime; and will enable brands partner as well as to forge a collective path towards a more profitable future.
The launch event, which was well attended by brand mangers, business executives as well as socialites, was indeed an avenue for the Lagos business community to interface with the initiative as well as the far-reaching difference it is expected to make in their projects and business undertakings.
Also speaking at the occasion, Chief Storyteller, TINK, Franklin Ozekhome said: “THREE GUYS is an initiative from Melanie Ayoola, Adaeze Okoli and myself to bridge the gap between brands and their target audience. We host weekly experiential events in concert with our partners and selected brands around the country. These events are carefully designed and modeled after a select group of people that want to benefit from meeting enterprising individuals like themselves. Brands that fit within that circle are invited to join in on the conversation.
“Taking some learnings from New York, Johannesburg, London and Amsterdam where we collectively spend time, we found out that in Nigeria, hot spots like Port Harcourt, Calabar and Lagos also needed a structured entertainment platform where people could network with like minds, and also with brands without the latter necessarily getting all up in their faces like the daily ads are wont to do.”
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