Standard Chartered Bank has announced that sporting legend and Ivoirian icon, Didier Drogba will be endorsing the first digital bank in Africa as its ‘Digital Bank Ambassador.’
Set to launch in Abidjan, Côte d’Ivoire on Wednesday, Standard Chartered’s first and fully digital retail bank in West Africa marks an important milestone in its path towards innovation and has been designed with continuous feedback from its clients.
As part of this role, Drogba will be promoting the digital bank in Côte d’Ivoire, set to disrupt the traditional banking sector in the nation. He will lend his voice and image rights through a series of Marketing and Community engagement activities over the next 12 months as part of the campaign.
Drogba also becomes the first person in Côte D’Ivoire to open a fully digital account at Standard Chartered Bank.
Commenting on the new collaboration, Regional CEO, Africa & Middle East, Sunil Kaushal, said: “We are thrilled to be working with Didier Drogba to launch our first digital bank.
Drogba is an inspiration, not only due to his athletic excellence, but also for his generosity and commitment to giving back to his fellow Ivoirians.
“Drogba’s priorities and ideals are very much in line with the bank, making him an ideal partner for this momentous new offering. The launch of our digital bank in Côte d’Ivoire is an important chapter in our developing turnaround story for the region.
